Big Business Tuesday is a weekly leadership newsletter by Dr. CJ Helm that delivers sharp insights at the intersection of business psychology, executive strategy, and cultural intelligence. Each Tuesday, you’ll get grounded, thought-provoking takes on what it means to lead with both process and purpose—especially in environments that demand more than policy-driven solutions. Whether you’re an executive, aspiring leader, or just navigating your own leadership evolution, Big Business Tuesday invites you to think bigger, lead better, and stay anchored in what matters most.

Discover how real executive presence isn’t about performance—it’s about balance. This piece explores why the most trusted leaders lead with both process and purpose, especially when the pressure’s on.

Big Business Tuesday Knowing When To Lead Executive Presence